What are YouTube Ads?

Okay, What are YouTube Ads? And should I be doing them? If you haven’t heard of YouTube than click here to check it out. If you watch a few videos you will soon come across a video Ad.

Around the world people, on average, are watching more videos on YouTube than television. And unlike the TV commercials where you can get up and make a coffee, YouTube Ads are so short that people actually watch them. You can also choose the type of Audience you want to be targeting, instead of putting you Ad out in front of everyone, you simply define the Audience that matches your ideal customer.

YouTube Ads vs TV Ads

Unlike the TV commercials, you can track how many people watched your whole Ad, skipped your Ad and how many clicked on your Ad. You can dive even deeper to track what they did after clicking on your Ad, did they;

  • Submit a contact form on your website,
  • Sign Up to your newsletter,
  • Add a product to your shopping cart,
  • Purchase anything, if so, how much they spend
  • Click on your phone number to call you,
  • Create an account on your site,
  • Watch a video on your site,
  • And the list goes on.

Compared to TV commercials, YouTube Ads are extremely affordable and you get real-time insights and data.

Similar Topic:

More information on general Digital vs Traditional Marketing.

YouTube Ad Placements

Skippable Video Ads

Starts playing your video Ad (15 – 20 seconds in length) with the option for the viewer to skip after 5 seconds. These show on all devices.


Non-skippable Video Ads

These Ads can appear before, during or after a video clip. The viewer must watch the whole Ad and does not have the option to skip. These are also 15 – 20 seconds long and show on all devices.


Bumper Ads

Non-skippable video ads of up to 6 seconds that must be watched before the viewer can watch the selected video.

Overlay Ads

Semi-transparent overlay ads that appear on the lower 20% portion of your video. These show as images or text on desktop and larger devices.


Display Ads

These Ads appear in the top right corner on a laptop, desktop or larger devices and can be images or text.


Sponsored Cards

These are card that pop up during a video that are revlevent to the video. If it was your free video you uploaded on to YouTube about a product this enables you to have an offer for a product featured in the video show up. This will be shown to the viewer as a teaser, viewer also have the option to view the cards that appeared during the video. Shows on all devices.

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